Teresa Earnhardt, widow of NASCAR legend Dale Earnhardt Sr., is moving forward with plans to develop a large-scale data center campus in Mooresville. On April 23, 2025, the Mooresville Planning Board voted 4-3 in favor of recommending the rezoning of approximately 400 acres of land owned by Earnhardt Farms LLC. The site, located near Patterson Farm Road and Rustic Road in eastern Mooresville, is the proposed home of the future Mooresville Technology Park.
The development plan outlines five data center buildings totaling 1.5 million square feet. The first phase could be completed as early as 2029, with full buildout anticipated by 2033. If approved, the project is expected to create approximately 195 jobs, with an average salary of $100,000 per year.
This recent recommendation represents a notable shift from a previous rezoning attempt in 2024, which was unanimously rejected by the Planning Board. That earlier proposal raised concerns among residents about the impact on the area’s rural character. The revised plan includes more detailed timelines and projections, addressing some of those community concerns while emphasizing the economic benefits.
The final decision now moves to the Mooresville Board of Commissioners, who will consider the Planning Board’s recommendation during an upcoming public meeting. A date for that meeting has not yet been announced.
If approved, the Mooresville Technology Park would become one of the largest developments in the region, bringing significant infrastructure and economic growth to a part of town deeply tied to the Earnhardt legacy.
About the Mooresville Technology Park
The Mooresville Technology Park will be a master-planned data center campus. Data centers are the critical infrastructure of our modern world, powering the internet and providing a foundation for our digital world. Led by a team of technology and development experts at Tract, the campus will be thoughtfully designed and planned to maximize economic benefits for the community with minimal impact.
Who is Tract?
Tract is an experienced team of data center technology and energy experts with a focus on strategically coordinating master-planned development projects with a long-term vision that benefits the community. Their technology campuses are thoughtfully designed to maximize economic value while minimizing disruption.
Why Mooresville?
The Southeast is one of the fastest-growing areas in the U.S., with increasing demand for digital infrastructure. The proposed Mooresville site is centrally located in North Carolina and near existing Duke Energy transmission lines capable of supporting high-tech development. This makes it a prime location for a facility that will help meet the region’s expanding digital needs.
Community Benefits
Jobs
- Numerous skilled labor opportunities across many trades.
- 195 full-time operational jobs, with an average salary of $100,000/year.
- Career opportunities available for individuals with high school diplomas or associate degrees.
- Each direct data center job could create more than six supporting jobs in the local economy.
Tax Revenue
- Hundreds of millions of dollars in tax revenue projected over 20 years for the Town of Mooresville, Iredell County, and the local school district.
- Funds can support schools, emergency services, infrastructure, and other local needs.
A Good Neighbor
- Low traffic and a discreet footprint in the community.
- Natural buffers and setbacks to blend with surrounding areas.
- Commitment to local nonprofit partnerships and community engagement.
- Land preservation efforts around Rustic Road.
- Careful planning and noise control within local ordinances.
Do Data Centers Make Good Neighbors?
Yes. Modern data centers generate limited traffic, use wide visual buffers, and employ advanced noise control technology to integrate quietly into their communities.
Data Centers in Our Daily Lives
Data centers power nearly every digital interaction we make: telehealth, video calls, e-commerce, government services, education, entertainment, and more. From medical records to GPS directions, data centers are the invisible backbone of modern life. The Mooresville Technology Park will play a vital role in supporting the Southeast’s growing digital demands.
